EDITORIAL POLICY & CONTENT STANDARDS
Standards governing fashion journalism integrity, non-retouched polaroid disclosures, creative team attributions, and EEAT fact-checking.
Truth, Transparency & Creative Integrity
AURA Couture enforces strict European and North American media transparency standards across all publications.
At AURA Couture (operating the Vogue Vibe Models editorial house), we believe that fashion journalism and talent representation must adhere to the highest ethical and factual standards. Serving a global audience of casting directors, fashion houses, talent agents, and aspiring performers across Paris, Milan, London, New York, Mumbai, and Delhi, our published content reaches thousands of industry professionals daily.
This Editorial Policy outlines our strict adherence to Google Search Quality Rater Guidelines (Experience, Expertise, Authoritativeness, and Trustworthiness - EEAT), our non-retouched digital polaroid mandate, creative team attribution rules, and body positivity disclosures.
100% Raw Digitals
Scouting polaroids are strictly un-retouched.
EEAT Certified
Authored & fact-checked by veteran industry agents.
0% Sponsored Reviews
Strict editorial independence; no paid rankings.
Body Positivity
Healthy BMI & inclusive diversity standards.
100% Authentic Digital Polaroids
Verified Industry Expert Authors
Table of Contents
Non-Retouched Digitals & Imagery Disclosure Policy
In compliance with European Union media transparency legislation and French Law (décret n° 2017-738 regarding commercial photo disclosures), AURA Couture operates under a strict imagery labeling standard:
Scouting Digitals (100% Un-retouched)
All polaroids, digital comp cards, and initial scouting headshots displayed in our talent search directory are 100% un-retouched. We strictly forbid digital skin smoothing, body contour reshaping, eye enlargement, or AI facial alterations on scouting assets.
Published Editorial Spreads
For published magazine covers, haute couture lookbooks, or brand campaign spreads where post-production retouching was performed by third-party publications, clear editorial attribution and notice are provided.
EEAT Fact-Checking & Expert Review Process
Google's Search Quality Rater Guidelines emphasize Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT). To ensure our readers and talent receive the most accurate career advice:
Author Credentials
All articles, agency reviews, and scouting guides are authored by named industry professionals—including veteran model agents, casting directors, and entertainment attorneys—with verified biographies.
Multi-Source Verification
Industry statistics, height/measurement standards, labor law updates, and contract guidelines are cross-checked against official fashion week federation records and legal statutes.
Anti-Scam & Absolute Editorial Independence
Protecting Aspiring Performers
To protect aspiring models from predatory modeling scams:
- We do not publish sponsored agency reviews or pay-for-placement rankings.
- Every agency directory listing is thoroughly audited for legitimate client bookings and zero-upfront-fee practices.
- Commercial partnerships never influence our editorial coverage, career guides, or fraud advisories.
Creative Team Attribution & Credit Standards
Fashion is a collaborative art form. AURA Couture enforces full creative team attribution for every portfolio image, magazine cover, and campaign video featured on our platform:
Body Positivity & Healthy Talent Mandates
In alignment with international fashion health charters (such as the LVMH and Kering Charter for Model Wellbeing and French Public Health Laws), AURA Couture is committed to talent health, mental wellbeing, and body positivity:
- We require medical certificates attesting to healthy physical wellbeing for runway models prior to fashion week bookings.
- We actively reject client requests promoting extreme, unhealthful weight loss or unsafe body transformations.
- Our agency actively champions diversity across curve models, petite categories, mature models, adaptive talent, and all ethnic backgrounds.
Frequently Asked Questions
Clear answers regarding our editorial integrity, un-retouched digitals, and EEAT standards.
What is AURA Couture’s policy on digital photo retouching for scouting?+
All scouting polaroids and digital comp cards displayed for agency evaluation are 100% un-retouched. We strictly prohibit skin smoothing filters, digital body reshaping, or artificial AI enhancements on scouting digitals to preserve natural authenticity for casting directors.
How does AURA Couture ensure EEAT (Experience, Expertise, Authoritativeness, Trust) in its blog articles?+
Every industry guide, agency review, and career article published on our blog is authored or fact-checked by veteran talent agents, senior casting directors, and fashion journalists with at least 8+ years of direct industry experience in Paris, New York, Milan, or Mumbai.
Does AURA Couture accept paid reviews or sponsored agency rankings?+
NO. We maintain strict editorial independence. We do not accept payment, sponsored placements, or commercial incentives from third-party modeling agencies or schools in exchange for positive reviews or listicle rankings.
How are creative teams (photographers, stylists, makeup artists) credited?+
We enforce full editorial attribution. Every publication spread, lookbook photo, or video clip credits the original photographer, hair and makeup artists, fashion stylist, and publishing magazine where applicable.
What body health and diversity standards does Vogue Vibe Models support?+
In accordance with French and Italian fashion regulations, we promote healthy body standards, reject unhealthy weight pressure on runway models, and actively foster inclusive representation across diverse backgrounds, skin tones, height ranges, and adaptive talent.
Contact Our Editorial & Fact-Checking Desk
For editorial inquiries, photographer attribution updates, fact-checking corrections, or press kit requests, contact our Chief Editor:
editorial@auracouture.com
+91-22-6789-9900 (India) / +1-212-555-0199 (USA)
BKC Horizon Tower, Bandra Kurla Complex, Mumbai / 500 5th Ave NYC